There are so many mergers happening today you need an app just to keep up with them. What interests me the most about these mergers is whether they are due to typical consolidation, arbitrage, a company having too much cash, or whether they are truly strategic. Let’s take a look at some recent activity and see if we can figure out what is going on. I personally think all of the following mergers were in the pretty strategic category. Thinking about why these deals really went down gives you a good clue of where many of these companies think the market is going so you can prepare accordingly.
AT&T buys DirectTV – If you guessed AT&T did this just so they could bash the cable companies like Rob Lowe you would not be correct. This is all about being able to deliver mobile video content. Home users are just an added benefit here.
Verizon buys AOL – If you guessed Verizon is doing this to obtain the remaining 2m+ dial-up users – congrats on knowing this many people still used AOL dial-up service but that would not be the correct answer. This is all about content driving wireless media and OTT (over the top) video. Besides the mobility play here, are their aforementioned acquisitions just strategies to get around net neutrality? Only time will tell, but it’s clear that the war to own and control your content is on!
Intel buys Altera – If you guessed Intel did this to move up in the phone book you would be wrong. This is all about Moore’s Law possibly coming to an end. Even if it is technically possibly to extend Moore’s Law it may not be financially viable to do so. In steps Altera with a loaded portfolio of intellectual property and expertise in FPGAs. This is all about Intel wanting to strengthen their technology portfolio and finding a way to increase power outside of Moore’s Law. By the way one of my favorite startups is working in this space check out – www.bitfusion.io
IBM buys Blue Box Cloud – If you guessed Big Blue likes the similarities of the name Blue Box there could be something Freudian going on there. However, IBM purchasing this company was actually about the fact that the private cloud is a critical piece of the ongoing retooling of IT infrastructure. The majority of the big players are opting for Hybrid Cloud strategies and IBM wants to play there.
Microsoft buys Revolution Analytics – If you guessed Microsoft was trying to improve their stodgy image by being attached to anything called Revolutionary that is not a bad guess. Actually, Revolution Analytics is working around the rapidly growing R language which is used by data scientists and many students working on statistical and predictive analysis. Microsoft wanted this piece to beef up their data analytics portfolio. A Big Data war is surely coming down the road and Microsoft appears to be adding to their cache of weapons.